Homeowners now ask Google, Maps and AI assistants like ChatGPT to find a local trade. Enter your web address and get an 85-point technical report — AI readiness, speed, security and lead capture — in about ten seconds.
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Severe failures found by the audit, in the order we would fix them. These are the issues actively costing you visibility, trust or enquiries.
Simulated lab data derived from your page's HTML, response headers and resource hints — directionally accurate, but not a Lighthouse run. Book a health check for measured field data on real devices.
You've seen the headline score, your priority fixes and your speed estimate. Enter your email to unlock the complete technical analysis — every check, every failure, the fix roadmap and the recommendations — plus we'll send you the report to keep.
Every check the audit ran, colour-coded. Open each area to see what passed, what needs attention and what failed.
Based on your results, these are the services that fix exactly what this audit found — no guessing, no retainer.
What the audit covers
The audit runs 85 checks against what Google's local results and AI assistants reward. Here's what each area means, in plain English.
Can ChatGPT, Perplexity, Claude and Google's AI Overviews read your site clearly enough to recommend it? We check AI crawler permissions, the llms.txt convention, JSON-LD schema quality and answer-ready content — the machine-readable facts AI engines quote.
Sitemaps, robots.txt rules, canonical tags, URL structure, internal linking, hreflang, heading hierarchy and 404 handling. How cleanly search engines can crawl, understand and index your site.
A live PageSpeed Insights run (mobile, via Google0027s API) plus HTML-level checks: image formats, lazy loading, fetchpriority, render-blocking scripts, font strategy, cache headers and third-party weight.
HTTPS, HSTS and hardening headers, plus email authentication — SPF, DKIM, DMARC and MTA-STS — the records that stop scammers sending email as your business and stop browsers warning customers away.
Traffic that doesn't enquire earns nothing. Quote forms, tap-to-call links, above-the-fold calls to action, social proof and mobile configuration — how quickly a visitor could become a quote request.
Every check comes back pass, review or fail, with a plain-English explanation of what it means for your business — and a technical-detail view if you want to hand it to a developer.
Why this matters now
The numbers behind why UK trades can no longer rely on word of mouth alone.
46%
of Google searches are looking for something local
Google handles an estimated 8.5 billion searches a day, and nearly half carry local intent (HubSpot; Internet Live Stats).
800m+
people now use ChatGPT every week
Homeowners increasingly ask AI assistants to recommend a local trade instead of scrolling blue links (OpenAI, October 2025).
76%
of people who search nearby on a phone visit a business within a day
And 28% of those local searches end in a purchase (Google).
Sources: HubSpot, Internet Live Stats, OpenAI, Google, Semrush and BrightLocal, published 2023–2025. Figures are directional and change as AI search grows; last reviewed September 2026.
Plain-English guide
Generative Engine Optimisation, explained for busy trade owners. No jargon, no fluff.
GEO (Generative Engine Optimisation) means building your website so AI assistants — ChatGPT, Perplexity and Google's AI Overviews — can read it, trust it and recommend your business when a local customer asks. SEO gets you into the list of results. GEO gets you named inside the answer itself.
Here's the shift. When a homeowner types "roofer south london" into Google, they get a list of links and pick one. When they ask ChatGPT or Google's AI "who's a reliable roofer in South London?", the AI writes the answer and names a handful of businesses it trusts. If your facts are clear, consistent and structured, you're quotable. If they're vague, you're invisible — however good your work is.
One honest caveat: nobody can guarantee an AI recommendation, and anyone who promises one is selling snake oil. What you can do is remove every reason for an AI engine to skip you. That's what the five factors below do.
| SEO — classic search | GEO — AI answers | |
|---|---|---|
| Where you appear | A list of links the customer picks from | Named inside a written answer |
| Who picks | Google's ranking algorithm | An AI model choosing which sources to quote |
| What wins it | Keywords, links, page speed | Clear facts, structured data, reviews, consistency |
| The result | A click to your website | Your business recommended outright |
That's exactly what this audit measures — and what our GEO AI Optimiser fixes on your existing site for £497.
The questions trade owners ask us most, answered properly. New guides are added regularly, so scroll sideways for more.
A step-by-step guide to more local calls and stronger map-pack visibility.
Read the guide ConversionThe three most common reasons a site loses customers, and how to fix them.
Read the guide Getting startedWhy word of mouth is no longer enough and how a simple site builds instant trust.
Read the guide RemovalsPractical steps to increase online enquiries, from mobile optimisation to trust signals.
Read the guide PricingA clear breakdown of what UK trade websites cost and what drives the price.
Read the guide ComplianceYes, if the reply is neutral. What PECR and UK GDPR say, plus a compliant template.
Read the guideYes. Your score, priority fixes, executive overview and speed estimate are free instantly, with no account. To unlock the complete 85-point technical analysis you enter your email — that's how we know who to send the fix roadmap to.
It's a snapshot out of 100 of how ready your homepage is for local search and AI recommendations, weighted across the five areas above. It's a starting point, not a substitute for a full audit — for the deep version, book a free health check.
It inspects your homepage plus the files that govern your whole site — robots.txt, XML sitemap, llms.txt, DNS records and security headers. A whole-site audit of every service and area page is part of the health check.
No. The scan runs live in your browser and nothing is saved. Your email is used to send your report and, only if you tick the box, occasional growth tips. See the Privacy Policy.
Usually a combination of missing structured data, an unverified or incomplete Google Business Profile, inconsistent name, address and phone details, thin content and a slow mobile experience. Run the audit to see which apply to your site today.
Realistically three to six months for movement in competitive areas, though technical fixes can show results within weeks. AI citations follow a similar pattern: engines need to read consistent facts about you repeatedly before they trust them.
No, and nobody honestly can. What we do is remove every reason for AI engines to skip you: clear facts, schema markup, consistent listings and a fast site. That's exactly what the audit measures.
Three moves, in order: complete and verify your Google Business Profile, add LocalBusiness schema markup to your homepage, and state your service and coverage area in plain words with a tap-to-call phone number. Those three fix the biggest visibility leaks for most trades.
Yes — the audit runs a live Lighthouse test through Google's PageSpeed Insights API with mobile emulation whenever Google's service is available. If Google is busy or rate-limits the request, the report falls back to simulated lab estimates built from your page's real HTML, response headers and resource hints, and the report labels which one you're looking at.
Prefer it done for you?
Ajulo Web Solutions builds fast, GEO-ready websites for UK removals and trade businesses — with the schema, local structure and lead capture this audit measures. Fixed prices from £2,497, or add the GEO AI Optimiser to your existing site for £497.
No obligation. We reply within one working day.